community + cultural info


"The Mayhem of Marketing, Art and the Mission"
--or--
"Don't Sell Out; Nobody's Buying"

Are we moving from customer orientation to pandering?  How do we 
address 
"quality" in an environment where demand and taste is often manipulated 
by 
clever marketing? How far can we go with the adoption of contemporary, 
consumer-behavior marketing strategies without losing focus -- and, 
ultimately, 
business?  What are the limits of what commercial marketing can teach 
us? How 
can we adopt marketing strategies that truly assist us in diversifying 
and 
expanding our audiences without falling victim to a dependence on 
marketing 
gimmicks?

For a discussion of these and other challenging questions, please join 
us for a 
presentation by MURRAY HORWITZ, Director and COO of the American Film 
Institute's Silver Theatre and Cultural Center near Washington, DC.  
Prior to 
this appointment, Horwitz was Vice President of Cultural Programming 
for 
National Public Radio for four years and before that, NPR's Director of 
Jazz, 
Classical Music, and Entertainment Programming.  He still appears as a 
commentator on NPR, where he won the National Medal of Arts and three 
Peabody 
Awards.   Horwitz's accomplishments in the performing arts include 
originating 
and co-writing Ain't Misbehavin', the hit Broadway musical based on the 
music 
of Fats Waller, which won Tony, Obie, Emmy, Grammy, and New York Drama 
Critics' 
Circle awards. Since 1998, he has been creative consultant to the 
Kennedy 
Center's annual Mark Twain Prize ceremonies.  Horwitz began his career 
as a 
clown with the Ringling Brothers Barnum & Bailey Circus, where he 
performed for 
three years.  He has appeared at The Kennedy Center, The Manhattan 
Theatre 
Club, and The New York Shakespeare Festival/Public Theater in the 
one-man show, 
An Evening of Sholom Aleichem.  Horwitz has directed and written the 
scripts 
for many prominent events, including several at Carnegie Hall, the 
Kennedy 
Center, and the White House.  His written works also include 
television, film, 
and theater projects for studios and networks, including HBO, ABC, CBS, 
20th 
Century Fox, and Universal Pictures.  Prior to his work at NPR, Horwitz 
was 
acting director of the National Endowment for the Arts Opera-Musical 
Theater 
Program.

You are invited to join us for this event!

This presentation is another event of the Master of Arts Management 
Program's 
inaugural season of Arts Management in Context.  This series will 
feature the 
leaders of national arts service organizations and prominent arts 
figures 
offering their perspectives on a wide-range of issues affecting arts, 
culture, 
society and public policy at national and local levels.

Arts Management in Context
Murray Horwitz, Director and COO
American Film Institute's Silver Theatre and Cultural Center
Saturday, October 4, 2003,
12:30pm -2:00pm
Breed Auditorium
Margaret Morrison Carnegie Hall
Carnegie Mellon University

RSVP required!
go to
http://www.artsnet.org/events/RSVP.htm
download the form and fax it back to 412.268.3590
no later than Monday, September 29th at 12.00n.

Admission: $5 at the door (cash or checks only).

A campus map showing Margaret Morrison Carnegie Hall is available at
http://www.cmu.edu/home/visitors/map/index.html

Free parking available at the East Campus Garage (Beeler Street at 
Forbes 
Avenue) or Morewood Gardens Parking Lot (Forbes Avenue west of Morewood 
Avenue)

Beverages and sweet treats are provided.  You are welcome to bring your 
own 
lunch.

Upcoming Arts Management in Context  speakers include:
Sandra Gibson, President & CEO of the Association of Performing Arts 
Presenters;
Jack Walsh, Acting Director of the National Association of Media Arts 
and 
Culture;
Ben Cameron, Executive Director of Theatre Communications Group; and
Robert Lynch, Executive Director of Americans for the Arts.
Additional speakers and topics will be announced soon.

To receive an email invitation to future Arts Management in Context 
presentations, please send an email to: mamprog@andrew.cmu.edu with the 
appropriate email address.

Questions? Please contact us at mamprog@andrew.cmu.edu.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Master of Arts Management Program
a professional graduate degree program
offered jointly by the
College of Fine Arts and the
H. John Heinz III School of Public Policy and Management
Carnegie Mellon University  |  Pittsburgh
   T: 412.268.8436
   F: 412.268.3590
   E: mamprog@andrew.cmu.edu
   http://www.artsnet.org