community + cultural info "The Mayhem of Marketing, Art and the Mission" --or-- "Don't Sell Out; Nobody's Buying" Are we moving from customer orientation to pandering? How do we address "quality" in an environment where demand and taste is often manipulated by clever marketing? How far can we go with the adoption of contemporary, consumer-behavior marketing strategies without losing focus -- and, ultimately, business? What are the limits of what commercial marketing can teach us? How can we adopt marketing strategies that truly assist us in diversifying and expanding our audiences without falling victim to a dependence on marketing gimmicks? For a discussion of these and other challenging questions, please join us for a presentation by MURRAY HORWITZ, Director and COO of the American Film Institute's Silver Theatre and Cultural Center near Washington, DC. Prior to this appointment, Horwitz was Vice President of Cultural Programming for National Public Radio for four years and before that, NPR's Director of Jazz, Classical Music, and Entertainment Programming. He still appears as a commentator on NPR, where he won the National Medal of Arts and three Peabody Awards. Horwitz's accomplishments in the performing arts include originating and co-writing Ain't Misbehavin', the hit Broadway musical based on the music of Fats Waller, which won Tony, Obie, Emmy, Grammy, and New York Drama Critics' Circle awards. Since 1998, he has been creative consultant to the Kennedy Center's annual Mark Twain Prize ceremonies. Horwitz began his career as a clown with the Ringling Brothers Barnum & Bailey Circus, where he performed for three years. He has appeared at The Kennedy Center, The Manhattan Theatre Club, and The New York Shakespeare Festival/Public Theater in the one-man show, An Evening of Sholom Aleichem. Horwitz has directed and written the scripts for many prominent events, including several at Carnegie Hall, the Kennedy Center, and the White House. His written works also include television, film, and theater projects for studios and networks, including HBO, ABC, CBS, 20th Century Fox, and Universal Pictures. Prior to his work at NPR, Horwitz was acting director of the National Endowment for the Arts Opera-Musical Theater Program. You are invited to join us for this event! This presentation is another event of the Master of Arts Management Program's inaugural season of Arts Management in Context. This series will feature the leaders of national arts service organizations and prominent arts figures offering their perspectives on a wide-range of issues affecting arts, culture, society and public policy at national and local levels. Arts Management in Context Murray Horwitz, Director and COO American Film Institute's Silver Theatre and Cultural Center Saturday, October 4, 2003, 12:30pm -2:00pm Breed Auditorium Margaret Morrison Carnegie Hall Carnegie Mellon University RSVP required! go to http://www.artsnet.org/events/RSVP.htm download the form and fax it back to 412.268.3590 no later than Monday, September 29th at 12.00n. Admission: $5 at the door (cash or checks only). A campus map showing Margaret Morrison Carnegie Hall is available at http://www.cmu.edu/home/visitors/map/index.html Free parking available at the East Campus Garage (Beeler Street at Forbes Avenue) or Morewood Gardens Parking Lot (Forbes Avenue west of Morewood Avenue) Beverages and sweet treats are provided. You are welcome to bring your own lunch. Upcoming Arts Management in Context speakers include: Sandra Gibson, President & CEO of the Association of Performing Arts Presenters; Jack Walsh, Acting Director of the National Association of Media Arts and Culture; Ben Cameron, Executive Director of Theatre Communications Group; and Robert Lynch, Executive Director of Americans for the Arts. Additional speakers and topics will be announced soon. To receive an email invitation to future Arts Management in Context presentations, please send an email to: mamprog@andrew.cmu.edu with the appropriate email address. Questions? Please contact us at mamprog@andrew.cmu.edu. ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ Master of Arts Management Program a professional graduate degree program offered jointly by the College of Fine Arts and the H. John Heinz III School of Public Policy and Management Carnegie Mellon University | Pittsburgh T: 412.268.8436 F: 412.268.3590 E: mamprog@andrew.cmu.edu http://www.artsnet.org |